Precious Collaborative

Discover the story behind Precious Collaborative, and why slow fashion matters now more than ever

Precious Collaborative is Claire O'Connell's Wanaka-based brand, built on a vision of sustainable fashion for all. When the opportunity to work together arose, it felt like a natural fit — a shared commitment to quality, timeless elegance, craftsmanship, and a deep love of wool.

"This project gave me the opportunity to respond to the magnificent Central Otago landscape and to create the Lake Wanaka Coat Collection." — Claire O'Connell and Liz Mitchell MNZM, as featured in IT'S INTERVAL, Issue 3

Crafted in our Grey Lynn Atelier, the Lake Wanaka Coat Collection celebrates the timeless beauty of New Zealand wool — woven on foot-pedalled looms by McLean & Co in Oamaru, and shaped by the pinstripes and herringbone patterns of Central Otago's natural palette.

But this collaboration is more than a seasonal line. It's a stand against fast fashion's harmful impacts, and a call to rebuild local industry with transparency, care, and creativity.

"These bespoke, luxury garments raise awareness that we can have a fashion industry within our own country — one that supports local makers, natural fibres, and meaningful design."